Our deep violet color depositing shampoo is specially formulated to neutralize unwanted warm and yellow tones, leaving hair looking bright and healthy. The perfect antidote to keep blonde, gray, or platinum hair colors in check with natural pigments to support the tonal shift while leaving hair soft, healthy, and hydrated.
Who’s it for? Those with unwanted yellow tones on light colored hair
When to use it: Depending on the amount of discoloration you want to correct, start with 1x per week. This can be used multiple times a week and should become an alternate shampoo once the desired end results are achieved.
How to use it: Avoid a lather. Instead apply shampoo in its purest form along the hair strand from scalp through ends and gently work the purple toned shampoo through the hair. Wait 5 - 10 minutes depending on desired end results and then massage for lather prior to rinsing thoroughly.
pH: 5.5 - 6.5
Free Of’s: Animal derived ingredients, SULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH
What it does:
Progressive tonal deposit
Neutralizes yellow, gold tones
Hydrating
Color enhancing
Medium cleanse
For all blonde, lightened, + gray hair
Extension friendly
It doesn’t: Replace a color service