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Welcome to Lena Shkreli & Company

Located in the heart of Rochester, Michigan, Lena Shkreli & Company is a modern luxury salon built around exceptional hair,

continued education, and a thoughtful client experience.

Our team specializes in customized color and blonding, hair extensions, cutting and styling, curly hair, bridal beauty, wigs and toppers,

and personalized hair solutions. Through advanced education and a collaborative salon environment,

we’re able to connect each guest with the stylist and services best suited to their hair, lifestyle, and goals.

We believe luxury should still feel personal. From your first visit to every appointment that follows, our goal is to make you feel comfortable,

cared for, and confident in the hands of your stylist. We value long-term relationships with our guests and are proud to

have called the Rochester community home for more than a decade.

 

Our Story

Lena Shkreli & Company began in 2008 as a freelance bridal hair and makeup business, helping brides look and

feel their best for some of life’s most meaningful moments.

On November 25, 2014, Lena opened the doors to the Rochester salon, bringing bridal beauty and everyday salon services

together under one roof. What began with one artist and a vision has grown into a collaborative team of stylists, assistants, apprentices, and beauty professionals committed to learning, evolving, and growing together.

Today, we’re proud to care for our clients through every season of their hair journey, from everyday cuts and dimensional color to

extensions, natural texture, bridal beauty, wigs, toppers, and transformative hair solutions.

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Owner

Invisible Bead Extensions Elite Artist 

Wig Specialist

5x Certified Hair Extension Artist

Published Hair & Makeup Artist

Lena Shkreli

Currently accepting new hair extension & wig clients only.
Hair extension & wig clients, please call the salon at 

248-608-4176 to inquire about booking if you do not see online availability. 

New color clients may add themselves to Lena’s waitlist for consideration. Please note: any new color client who books an appointment with Lena online will be reassigned to another stylist on Lena’s team.

Lena is the owner and creative force behind Lena Shkreli & Company, bringing nearly two decades of experience, advanced education, and a deep passion for creating beautiful, transformative hair. She specializes in long hair, blonding, hair extensions, and customized solutions for women looking to enhance, restore, or completely reimagine their hair.

As an Invisible Bead Extensions® Elite Artist and extensively trained extension specialist, hair extensions have become a defining part of Lena’s work. Her approach goes beyond simply adding length. She creates customized solutions for fullness, density, dimension, and seamless transformations designed around each client’s natural hair, lifestyle, and long-term goals.

 

That passion has expanded into The LS Hair Collection, Lena’s custom line of hair extensions, wigs, and toppers. Through custom-made wigs and toppers, Lena is able to offer options for women whose needs may extend beyond traditional hair extensions, helping bridge the gap for clients experiencing thinning, hair loss, limited density, or simply looking for an alternative way to achieve the hair they envision.

Lena is also a L’Oréal Professionnel Color Ambassador, bringing her expertise in color and blonding into every transformation. Her ability to combine color, extensions, wigs, and toppers allows her to take a comprehensive approach to hair and create highly personalized results for each client.

Her work has been featured in publications including The Knot Magazine, StyleLine Magazine, and HOUR Detroit, and her bridal work has contributed to Lena Shkreli & Company earning multiple Best of Weddings honors and a place in The Knot Hall of Fame.

For Lena, the goal has always been bigger than beautiful hair. It’s about finding the right solution for each woman and helping her feel confident, seen, and completely herself.

Certifications & Training:
L’Oréal Professionnel Color Ambassador · Invisible Bead Extensions® Elite Artist · Bellami Master Certified Extensionist · Glam Seamless Certified Hair Extensionist · CombLine Certified · Klix Certified Hair Extensionist · Wig Coloring & Cutting Certification

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Invisible Bead Extensions Master Tech

2x Certified Hair Extension Artist

Hair & Makeup Artist 

Samantha Tocco

Samantha is an Invisible Bead Extensions Certified Master Tech with a passion for creating seamless, natural-looking extension transformations. She specializes in Invisible Bead Extensions, using a customized approach to add length, fullness, and dimension while maintaining a comfortable, beautifully blended result.

 

Since beginning her career in 2021, Samantha has continued to advance her education and refine her technique, with hair extensions becoming a defining focus of her work behind the chair. She especially enjoys working with mid-length to long hair, creating personalized extension plans based on each client’s natural hair, lifestyle, maintenance preferences, and overall hair goals.

 

Alongside extensions, Samantha offers customized color services designed to complement and enhance the finished look. Her attention to detail and love of transformation also extend into bridal styling and makeup, making her a versatile part of the salon team.

With her energetic personality and eye for detail, Samantha loves helping clients achieve hair that feels fuller, longer, and completely their own.

 

Certifications & Training:
Invisible Bead Extensions Certified Master Tech · Bellami Certified Hair Extensionist · L’Oréal Professionnel Trained

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Hairstylist  |  Curly Hair Specialist

Teresa Gojcaj

Teresa is a Ouidad Certified Curl Specialist with 15 years of experience behind the chair and a passion for helping clients embrace and understand their natural texture. She specializes in customized curly cuts, shape, definition, and styling techniques that help clients feel confident caring for their curls both in and out of the salon.

 

While curls are a growing focus of Teresa’s work, she continues to welcome clients of all hair types for personalized cuts, dimensional color, balayage, and smoothing services. Her approach is always tailored to the individual, taking into account each client’s texture, lifestyle, and vision for their hair.

 

A longtime part of the Rochester community, Teresa is known for her vibrant personality, genuine connections, and ability to make every appointment feel uplifting and personal. Her chair is a place for beautiful hair, great conversation, and leaving the salon feeling your best.

 

Certifications & Training:

Ouidad Certified Curl Specialist · Cezanne Certified · Masters of Balayage Certified · L’Oréal Professionnel Trained · Zenagen Certified

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Hairstylist 

Invisible Bead Certified

Lucia Scaccia

Lucia is a hairstylist with a passion for creating fresh, personalized looks that help her clients feel confident and polished. After beginning her apprenticeship under Lena in 2023, she continued building her skills through hands-on training and continued education before stepping behind the chair as a stylist.

 

She especially enjoys working with mid-length to long hair, from customized cuts and styling to beautiful color and dimensional transformations. Lucia loves working with each client’s inspiration to create hair that feels natural, wearable, and suited to their personal style.

 

As an IBE® Certified stylist, Lucia also offers Invisible Bead Extensions for clients looking to add fullness or length to their hair. Her extension training gives her another way to help clients achieve their hair goals while still offering a well-rounded range of cutting, coloring, and styling services.

 

With her sweet, easygoing personality, Lucia brings a relaxed energy to the salon and enjoys creating an experience where clients can feel comfortable, cared for, and excited about their new look.

 

Certifications & Training:
Invisible Bead Extensions Certified · L’Oréal Professionnel Trained

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Apprentice & Front Desk Coordinator 

Aliyah Mercado 

Aliyah is the newest apprentice at Lena Shkreli & Company, beginning an exciting new chapter as she trains alongside Lena and the salon team over the next several years.

Through hands-on education, observation, and continued training, Aliyah will be building a strong foundation in the craft of hairstyling while learning the techniques, client experience, and professional standards that shape the salon.

Many clients may already recognize Aliyah as one of the welcoming faces at the front desk, where she has gained valuable experience getting to know our guests and the day-to-day rhythm of the salon. Her move into the apprenticeship program allows her to take that experience one step further as she begins developing her skills behind the chair.

Known for her friendly and calm personality, Aliyah is excited to learn, grow, and begin building the foundation for her future career as a hairstylist.

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Hairstylist

Invisible Bead Extension Certified 

Kara Wysokinski

Kara is a hairstylist with a passion for blonding, dimensional color, and creating fresh, modern looks that enhance each client’s natural beauty.

She especially enjoys working with clients who want to add brightness, softness, and dimension to their hair, from lived-in blondes and subtle highlights to customized color transformations.

 

Kara loves creating beautiful results that feel polished while still being wearable and suited to each client’s personal style.

Her continued education includes training with L’Oréal Professionnel as well as certification in Invisible Bead Extensions®, giving her an expanding foundation of techniques to draw from as she continues growing behind the chair.

 

Kara is passionate about healthy, beautiful hair and helping her clients leave the salon feeling refreshed, confident, and excited about their look.

Certifications & Training:
Invisible Bead Extensions® Certified · L’Oréal Professionnel Trained 

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Salon Assistant

Lillian Yadon

Lillian is one of the newest faces at the salon, working alongside Samantha as her assistant while continuing to grow her skills and experience in the beauty industry. Through hands-on learning behind the chair, she is gaining valuable experience in everything from client care and styling to color and hair extensions.

With a genuine love for the industry and an eagerness to learn, Lillian is soaking up every opportunity to strengthen her craft and discover the areas of hair she loves most. Working closely with Samantha gives her a front-row seat to advanced extension work, transformations, and the day-to-day details of creating a great salon experience.

Lillian brings a friendly, welcoming presence to the salon and is excited to continue growing as a stylist and building connections with our clients along the way.

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333 South Main Street, Unit A, Rochester, MI 48307  |  248-608-4176

 

© 2026 Lena Shkreli & Company. All rights reserved.

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